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UK GDPR Aligned

Privacy Policy

This policy explains how Pelmavor AI collects, uses, stores, and protects personal data when you visit our website or engage with our services. It is a general framework and should be reviewed against your specific processing activities before publication.

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Overview

This draft is provided as a starting point for Pelmavor AI's data protection documentation. It does not constitute legal advice and should be reviewed by a qualified professional prior to publication.

1. Who We Are

Pelmavor AI ("we", "us", "our") provides AI-driven capital optimisation services to UK businesses. This Privacy Policy applies to personal data processed through our website, communications, and client-facing platforms. Our registered office details are listed in the footer of this website.

2. Information We Collect

We may collect and process the following categories of information:

  • Identity & Contact DataName, job title, company name, email address, and phone number submitted through enquiry forms or briefing requests.
  • Technical DataIP address, browser type, device information, and general usage patterns collected via standard web analytics.
  • Communications DataRecords of correspondence, including emails and messages exchanged with our team.
  • Service DataInformation provided in the course of engaging with our optimisation platform, where applicable to your account.

3. How We Use Your Information

We use personal data for the following purposes:

  • Service DeliveryTo respond to enquiries, schedule briefings, and provide the services requested.
  • CommunicationTo send updates, respond to support requests, and share relevant information about our services.
  • ImprovementTo analyse website usage and improve functionality, content, and user experience.
  • Legal ComplianceTo meet regulatory, contractual, and legal obligations applicable to our operations.

4. Legal Basis for Processing

Under UK GDPR, we rely on one or more of the following legal bases to process personal data: consent, performance of a contract, compliance with a legal obligation, and legitimate interests pursued by Pelmavor AI, provided such interests are not overridden by your rights and freedoms.

5. Data Sharing & Disclosure

We do not sell personal data. We may share information with:

  • Service ProvidersThird parties who support our infrastructure, hosting, or analytics functions, under appropriate confidentiality and data processing agreements.
  • Regulatory BodiesWhere required by law, regulation, or a valid legal request from a competent authority.
  • Corporate TransactionsIn the event of a merger, acquisition, or asset sale, subject to equivalent confidentiality protections.

6. Data Security

We apply administrative, technical, and organisational safeguards designed to protect personal data against unauthorised access, alteration, disclosure, or destruction, including encrypted data transmission and restricted internal access controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including satisfying any legal, accounting, or reporting requirements. Retention periods vary depending on the nature of the data and the purpose of processing.

8. Your Rights

Subject to applicable law, you may have the right to:

  • AccessRequest a copy of the personal data we hold about you.
  • RectificationRequest correction of inaccurate or incomplete data.
  • ErasureRequest deletion of your personal data in certain circumstances.
  • Objection & RestrictionObject to or request restriction of certain processing activities.
  • PortabilityRequest transfer of your data to another provider in a structured format.

To exercise any of these rights, please contact us using the details provided on our Contact page.

9. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to support functionality and analyse usage patterns. You can manage cookie preferences through your browser settings; disabling certain cookies may affect site functionality.

10. International Data Transfers

Where personal data is transferred outside the UK, we take steps to ensure appropriate safeguards are in place, consistent with UK GDPR requirements for international transfers.

11. Children's Privacy

Our services are intended for business use and are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Material changes will be reflected by updating the date at the top of this page.

13. Contact Us

If you have questions about this Privacy Policy or how your personal data is handled, please reach out via our Contact page. Our registered office address is listed in the footer of this website.

A Note on This Document

This Privacy Policy is a general-purpose template intended for editing and legal review. It does not reference specific certifications, regulators, or third-party processors, and should be tailored to reflect Pelmavor AI's actual data processing activities before use.